Email marketing follows a formula which, when done right, will help you to boost your natural health business in more ways than you could imagine. Despite the popularity of different marketing channels like social media, blogs and paid ads, email remains to be the favourite tool of seasoned marketers. In fact, email marketing is 40 times more effective than Facebook and Twitter, according to a study published by consulting firm McKinsey & Co.
Segmenting your list and crafting a message tailored for each group of email subscribers will enable you to establish a personal relationship with them. And as the level of this relationship deepens, it will eventually convert them to actual customers. Besides list segmentation, applying these five best practices for email marketing will advance your business in a flash.
1. Think up a Catchy Subject Line
The headline of your email is more important than the copy itself because it can get the recipient to either open or delete your message. To increase your open rates, make sure that your subject line is clear, short and relevant to the topic. It's best to test different email subject lines and send them to people whom you know, along with your actual message. Ask them how it affected them or if it had any impact at all.
2. Label the Links
Use hypertext instead of URLs to encourage your email recipients to click through the links that you insert into your email copy. The keywords that you use in the hypertext must be relevant to the page which they land onto. Also, be sure to double-check the links to ensure that they lead the readers to the correct destination.
Positioning your links strategically throughout the email copy is also an important aspect. You want them to be somewhere in the intro or middle of the copy as opposed to the bottom part where they're less likely to be clicked.
3. Send at the Perfect Time
Whether you believe it or not, there are good and bad days for sending emails. Monday is the worst day of the week to send out emails about your natural health business because most people haven't settled into work mode yet and are most likely to ignore if not delete your message along with the rest in their inbox.
Successful email marketers swear by emailing on Tuesday, Wednesday and Thursday. Practically everyone involved in the daily grind would consider these as their most productive days, so you want to take advantage of their enthusiasm. Sending them an email on these days will prompt them to take action immediately.
4. Don't Send Too Many Emails
Sending one email after another in a span of one week will overwhelm your subscribers. It's like talking to them nonstop even if they're not listening anymore. Your message fails to make an impact when it doesn't draw their interest. What's worse is that they could tag your messages as spam or unsubscribe to silence you.
Study the profiles of your email subscribers so that you can determine how often you must send them updates on your natural health business. Ideally, you will want to email them twice a month, but not more than that.
5. Measure the Success of Your Campaign
There are various pieces of software that you can use to measure your open rates, click-through rates and email engagement. Utilising these tools will help you to fine-tune your email marketing strategy and drive more eyeballs to your website, vlogs and Natural Therapy Pages listing page.
So no matter what type of natural therapist you are - massage therapist, naturopath, kinesiologist, nutritionist, yoga instructor, health coach, herbalist, art therapist, acupuncturist - these simple tips can really help you boost your practice.
Or you can also check out our other articles that provide valuable marketing tips for growing your natural health business in Australia.
Originally published on Oct 22, 2020
