Martin and Coupe Chiropractic

About Us

Chiropractors, Dr Richard Martin, Dr Samantha Coupe and Dr Ben Coupe are a Melburnian and a couple from Sydney respectively. Their friendship and then partnership developed in Glasgow Scotland working as part of the largest network of chiropractors in Europe.

During this time, their shared passion for chiropractic excellence led them to investigating Advanced Bio-Structural Correction™ (a relatively new approach in chiropractic technique) and ultimately visiting the United States to study with its developer.

Impressed beyond their expectations they have since been committed to the mastery on this style of structural corrective care, and in 2010 were awarded the role of teaching this method to chiropractors throughout Australasia. Since this time they have taught hundreds of chiropractor’s in their mission to change the face of chiropractic.

Melbourne City Chiropractic was started in 2009 and continued growth necessitated a second practice in Blackburn in 2011. The group expanded again in 2014 with the acquisition of Watsonia Chiropractic & Massage. As a result of their continued growth the trio decided to re-brand to Martin & Coupe Chiropractic.
In recent years our team has expanded to include Dr Dimitro Kirsh in our city practice and Elizabeth Borham in our Watsonia Practice.
In supporting roles we have Shirley & Anna in the CBD office, Kerri in Blackburn and Jen & Kara in Watsonia.

We are located in Melbourne’s CBD, Blackburn and Watsonia.

Our Approach

To understand the difference in care offered at Martin & Coupe Chiropractic it is first necessary to define what would be considered Traditional Chiropractic.

Traditional Chiropractic is predominately about:

• Increasing range of motion


• Decreasing muscular spasm


• Reducing pain

This is what most chiropractors offer and they often do a great job at achieving this.

Unlike traditional chiropractic, at Martin & Coupe Chiropractic we focus on structural / postural correction. Specifically, we utilise a structural corrective technique called Advanced Bio-Structural Correction™. ABC™ is a ‘manual’ or ‘hands-on’ style of chiropractic. Its protocol involves meningeal stretches and spinal, pelvis, hip, knee, feet and rib adjustments. Often an audible release is heard when stretches and adjustments are performed with most people enjoying the process. People are often surprised at the noticeable change in their body that can occur from their first ABC™ adjustment.

Our objective is to correct or improve Anterior Vertebrae Syndrome (AVS). AVS is the term we use to describe the layers of structural shifts that can build up in a body, often observed as slumped, slouched, stooped or twisted posture. AVS is a result of a series of misalignments and compensations throughout your body.
Many other professions and even other chiropractic techniques use terms to describe conditions of posture or structure that commonly form part of the AVS spectrum. These include Upper and Lower Cross Syndrome, Sway-back posture, Military Spine, Dowagers Hump and many more.

By focussing on improving structure we are addressing the cause of what are referred to as ‘secondary conditions’ – symptoms created by a primary structural issue. Follow this link for more articles about Advanced Bio-Structural Correction™

Secondary conditions commonly related to Anterior Vertebrae Syndrome:

• Arm pain


• Breathing Problems


• Decreased Motion


• Disc Herniations


• Fatigue


• Headaches


• Mid Back Pain


• Muscle Tension


• Numbness/Tingling


• Rotator Cuff Issues


• Strength Issues


• Asymmetry


• Carpal Tunnel Syndrome


• Degenerated Joints


• Dizziness (vertigo)


• Fibromyalgia


• Hip Pain


• Migraines


• Muscular Imbalance


• Pinched Nerve


• Shoulder Pain


• Thoracic Outlet Syndrome


• Bone Spurs


• Chest Pain


• Digestive Disorders


• Dowager’s Hump


• Golfer’s / Tennis Elbow


• Low Back Pain


• Muscle Spasm


• Neck Pain


• Poor Posture


• Sinus Conditions


• Tendonitis

Please call us on (03) 8686 5611 if you’d like to make an appointment.