Have you noticed colourful, vibrant lips lately? It could be due to Liptember, a fundraiser for women’s mental health programs.
The month calls for men and women to be sponsored by their loved ones and colleagues, to paint their lips in the official Liptember shades – throughout September.
"We're talking blues and greens and oranges, to look a bit silly but to raise funds and awareness," said Liptember founder Luke Morris told in an ABC radio interview.
Why wear lipstick for Liptember?
Did you know that as many as one in three women in Australia experience anxiety or depression? And, 15% of mums experience postnatal depression.
That’s the idea behind Liptember: to raise funds for various women’s mental health causes.
With the tagline, ‘kiss away the blues’, the campaign – now in its 6th year – involves buying an official lipstick from a participating retailer (Chemist Warehouse, My Chemist, or My Beauty Spot). Participants then wear the bright lippy throughout the month of September.
Who does the campaign fund?
In 2016, all funds raised will go to the Centre for Women’s Mental Health at the Royal Women’s Hospital in Victoria, and Lifeline. Recipient organisations will then allocate funds to their programs – such as a program teaching parents how to understand their baby’s body language.
A previous Liptember campaign raised enough money to open a national training program.
How can I get involved?
To join the Liptember fun, simply buy a lipstick and register online. Wear it throughout September and ask people to donate in support of your bright lips!
Donations can also be made online.