As a registered naturopath in Australia, you have the power to improve the lives of others using natural, safe and effective treatment methods. We know how powerful naturopathy is as a healing system, and that not many health professionals out there have the ability to fuse a variety of natural therapies to support the body's healing prowess.
That's what makes you highly in demand in the health industry, no question about it. But, how can you get people to entrust their health in your care? Well, we've summarised the answer in five, easy, doable steps and listed them below to guide you into the hearts of potential clients.
1. Highlight the Conditions You Can Help With
Given that naturopathy covers a wide variety of natural remedies, ranging from homeopathy medicine and massage therapy to TCM and nutrition, it's normal for you to want to draw your prospects with a vast array of services. But if you don't emphasise your specialisation in bite-sized information, which focuses on specific health conditions that you can address, they won't bother to stop and check your list of offerings.
Whether it's allergies, asthma, diabetes, anxiety or fatigue that you specialise in, state it point-blank on your website, blog post, brochure or YouTube video, among other digital and traditional marketing platforms you could possibly use. You can expound your list afterwards, but in the meantime focus on what you're really good at.
2. Connect With Industry Members
Make the most of your membership with peak professional organisations like the Australian Register of Naturopaths and Herbalists (ARONAH), by participating in relevant symposiums. It's a great way to meet industry peers, learn from more experienced practitioners and develop potential partnerships with other health professionals.
3. Give a Talk
Get in touch with the local community health centre and express your interest to give a talk on naturopathy and how it can help with various conditions, particularly the ones you specialise in as discussed in #1. The school or university you graduated from will also appreciate your dropping by to speak on a particular topic for its students. You can basically deliver a talk wherever there are people, so go and think up any topic related to naturopathy that will stimulate other people's interest.
4. List Your Service on the Natural Therapy Pages
We can't stress enough how important it is to be constantly visible to be found by the people who need your services. Listing your service on the Natural Therapy Pages is an effortless way of doing that. By doing so, people can quickly find you, see your qualifications, read through your services and testimonials, and book an appointment. When you wake up the next day and check, there's a business opportunity waiting for you on a silver platter. That's practically marketing yourself effectively with minimal effort.
5. Collect Email Addresses
Email addresses make up the foundation of your business. They are very helpful, especially when you're marketing yourself as a naturopath in Australia. When you deliver your talk at the community health centre or neighbourhood food shop, have a guestbook by the entrance where the attendees can write down their names and email addresses. Also, be sure that you have your calling cards ready to hand out to everyone. Email marketing allows you to stay in touch with your clients and keep them up to date with your offerings, so invest time in it.
So there goes our step-by-step guide on how you can successfully market yourself as a naturopath in Australia. You can also check out this article on studying business marketing or this one about advertising natural therapy businesses to learn additional ways to boost your credibility.
Originally published on Sep 08, 2020
