This week I want to chat to you about a type of marketing that many find intimidating: Facebook remarketing. Now, I can almost guarantee you've experienced that moment when you've been online browsing for herbal supplements, then the next minute you're seeing herbal supplements advertised all over your devices. This is no coincidence, but is actually remarketing, and I'm here to help you understand and implement it.
Remarketing can help you to regain those customers who fail to convert on your site the first time. It is targeting marketing that gives you a second chance to push the consumer over the line and book into your practice or buy your natural health product. It uses a tracking cookie, called a pixel, to determine who to show the ad to.
Website visitors who are retargeted with display ads are 70% more likely to convert!
The advantages of Facebook remarketing
- You'll reach a wider audience
- It can help to drive traffic directly to your website
- It's your second chance to push potential customers over the line
- It keeps your brand front and centre in the buyer's mind
- Your ads appear where your customers are
- It lets you target a specific audience that are interested in your product/service
Steps to Facebook Remarketing
(I'm assuming you have a Facebook account for business ads here!)
1. Get your Facebook pixel code and put it on your website
- Pixel code: a code that tracks visitors on your website and what pages they have seen. It helps you to track the effectiveness of your advertising and is essential for remarketing.
- How to get your pixel code via Ads Manager: select the drop-down menu in the top left corner, select 'All tools', select 'Pixels', then 'Create a pixel' and name it
- You'll then need to place the pixel on your website - copy and paste the code between thetags on your site. If this is too tricky, then seek the help of a developer or check out this in-depth guide .
2. Log into your Facebook Ads Manager and select 'Audiences'
3. Click 'Create Audience' and select 'Custom Audiences' for remarketing to those users who visited your website
4. Click 'Website Traffic'
5. Choose your target audience from the dropdown menu
- Users who visit your site
- Users who visit specific pages
- Users who visit specific pages but not others
- Users who have not visited your site in a specified amount of time
- Or a custom combination of the above
6. Select your ad objective
Select 'Create an Ad' button and select your objective e.g. conversions or traffic
7. Pick your ad placement
We recommend choosing 'Recommended placements' - Facebook is super clever
8. Determine your budget
These ads aren't free unfortunately! - but are cost effective
9. Create the visuals for your ad
10. Once finished, you will click 'Confirm' and the campaign will begin!
The key takeaways
Facebook remarketing is an excellent tool to help reengage consumers who are interested in your brand. It uses a tracking cookie (Facebook pixel) to identify who to show the ad to. It gives you a second shot to push consumers over to convert!
Originally published on Aug 10, 2021
